35 On-line retail store services for consumer goods, namely, books, pamphlets, copies of historic documents, posters, bumper stickers, license plates and license plate holders, window clings and decals, food, compact discs, DVDs, hats, caps, mugs, [ shot glasses, plates, ] towel sets, tablecloths, sweatshirts, ties, tie tacks, cuff links, [ wristbands, ] service medals, earrings, lapel pins, pins, wallets, keychains, t-shirts [, shorts, aprons ] and other apparel, Christmas ornaments, [ figurines, rubber stamps, blankets, ] coins and coin sets, watches, puzzles, magnets, flags, banners, [ golf balls, ] notepads, mousepads, bookmarks, [ marker boards, ] utility knives, and paperweights