Trademark: 77878094
Word
HERO HISTORIC ENDURANCE RALLYING ORGANISATION PER ARDUA AD INFINITUM
Status
Registered
Status Code
800
Status Date
Thursday, September 22, 2022
Serial Number
77878094
Registration Number
4188387
Registration Date
Tuesday, August 14, 2012
Mark Type
3000
Filing Date
Friday, November 20, 2009
Published for Opposition
Tuesday, May 1, 2012

Trademark Owner History
Hero Club Limited - Original Registrant

Classifications
41 [Entertainment services, namely, conducting entertainment exhibitions in the nature of automotive vehicle displays and demonstrations; arranging and conducting competitions for motor sports; sporting and cultural activities, namely, automotive tours, races and rallies]
9 Apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers and recording discs; data processors and computers; fire-extinguishers; pre-recorded electronic media featuring motor sports; computer hardware; computer software for database management and graphic design for use in connection with the promotion of and participation in organized events in the field of motor sports; software downloadable from the Internet for database management and graphic design for use in connection with the promotion of and participation in organized events in the field of motor sports; downloadable electronic publications in the nature of magazines, newsletters and periodical in the field of motor sports and classic automobiles; compact discs featuring motor sports; digital music downloadable from the internet; telecommunications apparatus, namely, mobile phones, PDAs and hand held computers; computer games equipment adapted for use with an external display screen or monitor; mouse mats; mobile phone accessories, namely, headphones, ear jacks and mobile phone covers; contact lenses, spectacles and sunglasses; clothing for protection against injury, accident, irradiation or fire; compact disc and DVD cases
18 Bags, namely, backpacks, garment bags for travel, travelling bags, carry bags, tote bags; pocket wallets and purses not of precious metals and not coated therewith; luggage; umbrellas
6 Metal ornaments, namely, metal key rings; metal key fobs; metal name badges and badge mountings
16 Paper, cardboard printed matter, namely, books, periodicals, magazines, newsletters, leaflets, maps, newspapers on the subject of motor sports; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials, namely, brushes, pastels, pencils, pens, canvas panels for artists; paint brushes; typewriters; printers' type; printing blocks; disposable nappies of paper for babies; printed publications, namely, books, periodicals, magazines, newsletters, leaflets, maps, newspapers on the subject of motor sports; paint boxes for children; check book holders
26 [Ornamental novelty badges for wear, ornaments for personal wear, namely, hair and shoe ornaments; buckles and buttons, all in the nature of clothing fasteners; brooches and, all being clothing accessories other than jewelry; none made of precious metals or coated therewith]
37 [Repair and maintenance services, all relating to vehicles; emergency roadside assistance services, namely, responding to calls for roadside assistance, flat tire changing, emergency fuel supplying, and battery jump starting]
14 Clocks, watches, watch bracelets, watch chains, jewelry; articles made of precious stones, and articles made of precious metals or coated therewith, namely, medals; cufflinks, tie pins, tie fasteners; pendants
25 Clothing, namely, anoraks, bathrobes, beachwear, belts, Bermuda shorts, blazers, blouses, board shorts, boxer briefs, boxer shorts, briefs, cardigans, coats, dresses, fleece jackets, fleece pullovers, fleece shorts, foul weather gear, gaiters, galoshes, gloves, hosiery, socks, jackets, jeans, jerkins, jerseys, jogging pants, jogging suits, light reflecting coats and jackets, jumpers, jumpsuits, knickers, loungewear, pajamas, panties, pants, parkas, polo shirts, pullovers, rainwear, scarves, shirts, shorts, short-sleeved or long-sleeved T-shirts, sweat shirts, sweat pants, tank tops, tights, top coats, trousers, underclothes, underpants, undershirts, underwear, vests, waterproof jackets and pants, wind coats, wind resistant jackets; footwear; headwear
34 [Tobacco; smokers' articles, namely, match books, cigarette holders, cigarette boxes, cigarette-rolling machines, tobacco pouches, matches]
21 Tankards, goblets, metal plates and cups, serving trays; flasks and dishes, all being domestic utensils or containers and none of precious metals or coated therewith; drinking glasses, decanters, mugs, brushes, namely, hair brushes, clothes brushes, sweeping and hand brushes; combs; china and glass ornaments
The English translation of "PER ARDUA AD INFINITUM" in the mark is "by labour to the end".
The mark consists of a blue wheel design with the words "HISTORIC ENDURANCE RALLYING ORGANISATION" in white along the outer edge of the design in a circular pattern upon a red background with palm trees having green leaves and brown trunks, mountains in green with white caps and a winding yellow road within the center of the wheel above a stylized automobile console below a maroon colored automobile hood and fenders incorporating the word "HERO" in white and a steering wheel in white upon a blue background above the words "PER ARDUA AD INFINITUM" in white upon a gray background.
The color(s) blue, red, white, green, brown, maroon, yellow and gray is/are claimed as a feature of the mark.
"ENDURANCE RALLYING ORGANISATION"

Trademark Events
Mar 6, 2023
Teas Change Of Correspondence Received
Mar 6, 2023
Teas Change Of Domestic Representatives Address
Mar 6, 2023
Attorney/Dom.Rep.Revoked And/Or Appointed
Mar 6, 2023
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Sep 22, 2022
Notice Of Acceptance Of Sec. 8 & 9 - E-Mailed
Sep 22, 2022
Registered And Renewed (First Renewal - 10 Yrs)
Sep 22, 2022
Registered - Sec. 8 (10-Yr) Accepted/Sec. 9 Granted
Sep 1, 2022
Teas Change Of Correspondence Received
Sep 1, 2022
Attorney/Dom.Rep.Revoked And/Or Appointed
Sep 1, 2022
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Aug 15, 2022
Teas Section 8 & 9 Received
Jul 7, 2022
Applicant/Correspondence Changes (Non-Responsive) Entered
Jul 7, 2022
Teas Change Of Correspondence Received
Jul 7, 2022
Attorney/Dom.Rep.Revoked And/Or Appointed
Jul 7, 2022
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Jul 7, 2022
Teas Change Of Owner Address Received
Aug 14, 2021
Courtesy Reminder - Sec. 8 (10-Yr)/Sec. 9 E-Mailed
Mar 9, 2019
Notice Of Acceptance Of Sec. 8 & 15 - E-Mailed
Mar 9, 2019
Registered - Partial Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
Mar 9, 2019
Case Assigned To Post Registration Paralegal
Feb 1, 2019
Teas Change Of Correspondence Received
Feb 1, 2019
Teas Section 8 & 15 Received
Aug 14, 2017
Courtesy Reminder - Sec. 8 (6-Yr) E-Mailed
Jun 26, 2013
Teas Change Of Correspondence Received
Aug 14, 2012
Registered-Principal Register
Jul 11, 2012
1(B) Basis Deleted; Proceed To Registration
Jul 2, 2012
Notice Of Allowance Cancelled
Jul 11, 2012
Case Assigned To Intent To Use Paralegal
Jul 2, 2012
Teas Delete 1(B) Basis Received
Jun 26, 2012
Noa E-Mailed - Sou Required From Applicant
May 1, 2012
Official Gazette Publication Confirmation E-Mailed
May 1, 2012
Published For Opposition
Apr 11, 2012
Notification Of Notice Of Publication E-Mailed
Mar 23, 2012
Law Office Publication Review Completed
Mar 19, 2012
Approved For Pub - Principal Register
Mar 16, 2012
Teas/Email Correspondence Entered
Mar 15, 2012
Correspondence Received In Law Office
Mar 15, 2012
Teas Response To Office Action Received
Oct 13, 2011
Notification Of Non-Final Action E-Mailed
Oct 13, 2011
Non-Final Action E-Mailed
Oct 13, 2011
Non-Final Action Written
Oct 6, 2011
Previous Allowance Count Withdrawn
Oct 3, 2011
Withdrawn From Pub - Og Review Query
Sep 20, 2011
Law Office Publication Review Completed
Sep 16, 2011
Approved For Pub - Principal Register
Sep 15, 2011
Examiner's Amendment Entered
Sep 15, 2011
Notification Of Examiners Amendment E-Mailed
Sep 15, 2011
Examiners Amendment E-Mailed
Sep 15, 2011
Examiners Amendment -Written
Sep 14, 2011
Teas/Email Correspondence Entered
Sep 13, 2011
Correspondence Received In Law Office
Sep 13, 2011
Teas Response To Office Action Received
Sep 8, 2011
Notification Of Non-Final Action E-Mailed
Sep 8, 2011
Non-Final Action E-Mailed
Sep 8, 2011
Non-Final Action Written
Aug 19, 2011
Teas/Email Correspondence Entered
Aug 19, 2011
Correspondence Received In Law Office
Aug 12, 2011
Teas Change Of Correspondence Received
Aug 12, 2011
Teas Change Of Correspondence Received
Aug 12, 2011
Teas Response To Office Action Received
Aug 12, 2011
Teas Response To Office Action Received
Jun 20, 2011
Notification Of Non-Final Action E-Mailed
Jun 20, 2011
Non-Final Action E-Mailed
Jun 20, 2011
Non-Final Action Written
Jun 7, 2011
Previous Allowance Count Withdrawn
May 31, 2011
Withdrawn From Pub - Og Review Query
May 13, 2011
Law Office Publication Review Completed
May 10, 2011
Approved For Pub - Principal Register
Apr 19, 2011
Teas/Email Correspondence Entered
Apr 18, 2011
Correspondence Received In Law Office
Apr 18, 2011
Teas Response To Office Action Received
Apr 7, 2011
Notification Of Non-Final Action E-Mailed
Apr 7, 2011
Non-Final Action E-Mailed
Apr 7, 2011
Non-Final Action Written
Apr 6, 2011
Previous Allowance Count Withdrawn
Apr 1, 2011
Withdrawn From Pub - Og Review Query
Mar 19, 2011
Law Office Publication Review Completed
Mar 16, 2011
Approved For Pub - Principal Register
Mar 2, 2011
Teas/Email Correspondence Entered
Mar 2, 2011
Correspondence Received In Law Office
Feb 25, 2011
Teas Request For Reconsideration Received
Nov 5, 2010
Report Unresponsive Amendment - Completed
Oct 26, 2010
Amendment From Applicant Entered
Oct 26, 2010
Correspondence Received In Law Office
Oct 26, 2010
Assigned To Lie
Oct 14, 2010
Paper Received
Sep 16, 2010
Notification Of Final Refusal Emailed
Sep 16, 2010
Final Refusal E-Mailed
Sep 16, 2010
Final Refusal Written
Aug 26, 2010
Teas/Email Correspondence Entered
Aug 26, 2010
Correspondence Received In Law Office
Aug 26, 2010
Teas Response To Office Action Received
Feb 26, 2010
Notification Of Non-Final Action E-Mailed
Feb 26, 2010
Non-Final Action E-Mailed
Feb 26, 2010
Non-Final Action Written
Feb 25, 2010
Assigned To Examiner
Nov 28, 2009
Notice Of Design Search Code Mailed
Nov 27, 2009
New Application Office Supplied Data Entered
Nov 24, 2009
New Application Entered

Trademark Alertz updated from USPTO on 2030-01-24