The color(s) white, black, green, brown, red, yellow, purple, orange and blue is/are claimed as a feature of the mark.
"CHOICE"
The mark consists of a black rectangle with the italic word "Del Frutal" in white color with two stylized leaves not attached to branches in green color at the end of the letter "L" of the word "Frutal" inside the black rectangle. Above the black rectangle there is a green pepper, a red apple, a yellow banana, some purple grapes, an orange chopped in half, a full orange and a red pepper that pretend to come out of the black rectangle. Below the black rectangle there is a blue curved band with the italic word "CHOICE" in white color. Below the blue curved band are the words "PIMIENTOS MORRONES ENTEROS" in black color and uppercase in a white background inside a rectangle with a lower arch in the bottom, all outlined by green, yellow and black. This rectangle with a lower arch in the bottom is below the black rectangle.
The English translation of "PIMIENTOS MORRONES ENTEROS" in the mark is "WHOLE BELL PEPPERS".