Color is not claimed as a feature of the mark.
"BRAND FOODS"
The mark consists of an image of the bust of "Junior Johnson" wearing a plaid shirt appearing above his stylized signature "Junior Johnson" where the terms share the same letter "J", and below the signature is a stylized banner containing the words "Brand Foods". To the right of the graphic of "Junior Johnson" is the phrase "If we don't serve it, we don't sell it." Below that is a hyphen followed by the names "Lisa & Junior Johnson".
The stippling is for shading purposes only.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Robert G. Johnson, Jr., aka Junior Johnson, and Lisa Johnson, whose consent(s) to register is made of record.
JUNIOR JOHNSON BRAND FOODS "IF WE DO NOT SERVE IT, WE DO NOT SELL IT." LISA AND JUNIOR JOHNSON