The color(s) green, blue, red, brown, white, silver, and black is/are claimed as a feature of the mark.
"DISCOUNTS"
The mark consists of the wording "LUCKY FAMILY DISCOUNTS" in green and blue, with the wording "WHERE YOU DON'T HAVE TO BE LUCKY TO GET A DISCOUNT". in black, and the image of a silver shoehorn forming the letter "U" in the word "LUCKY", and the image of a red airplane with a white puff of smoke behind it, three green shamrocks, a blue butterfly, and a brown butterfly.
LUCKY FAMILY DISCOUNTS - WHERE YOU DO NOT HAVE TO BE LUCKY TO GET A DISCOUNT.