The color(s) red, white, and blue is/are claimed as a feature of the mark.
The mark consists of a red and blue dot border around a white square background; a woman in front of a "Custard Stand" restaurant holding a chili dog on a platter, the woman having red hair and blue eyes, and wearing a blue dress, white apron, and white hat.
CUSTARD STAND HOT DOG CHILI ORIGINAL RECIPE WEST VIRGINIA'S TASTIEST CUSTARD STAND