The color(s) white, red, yellow, black, brown, pink, and gray is/are claimed as a feature of the mark.
The mark consists of the word "SUGOI" in black and a design element consisting of white, red, and yellow concentric circles outlined in black. The center of the circle contains a gray box rimmed in black representing a lunch box, that contains white rice under various meat and vegetable items. The meat and vegetable items are from left to right, yellow, pink, red, brown and gray, outlined in black. Wavy gray lines representing steam rise from the box. The language "Come Get Some!!" appears in yellow just below the box.
The English translation of "SUGOI" in the mark is "awesome".