The color(s) blue, black, and white is/are claimed as a feature of the mark.
The mark consists of the black uppercase letters 'BL' and a white lowercase letter 'u' which appears slightly raised above the letters 'BL' and sitting on the horizontal line of the 'L'. The letters 'BLu' all appear in a blue rectangle shape, with the black lowercase words "companies, inc." appearing in smaller text following the blue rectangle.
BLUE COMPANIES, INC.