Color is not claimed as a feature of the mark.
"PREMIUM", "NATURAL", "HEALTHY", "GRAINS" AND "LIVESTOCK"
The mark consists of the wording "VERITY PYRAMID, PREMIUM, NATURAL, HEALTHY, SOIL, GRAINS, LIVESTOCK, MEATS" in a stylized font and a design consisting of arrows, an image of a piece of meat, a head of a cow, a pig and a sheep, corn and grain stalks, an earthworm, and cartoon-like characters, some of whom are holding agricultural implements like shovels, all arranged within a pyramid-like structure composed of two superimposed triangles.