The color(s) red, black and gold is/are claimed as a feature of the mark.
"ESPECIAL, REPOSADA, HECHO EN MEXICO, TEQUILA, FUNDADA EN 1795 AND THE REPRESENTATION OF GOLD-COLORED LIQUID IN THE BOTTLE"
The mark consists of a three-dimensional configuration comprising a bottle filled with gold colored liquid with the words "JOSE CUERVO ESPECIAL" in special form in black, "FUNDADA EN 1795" in red with the signature "JOSE CUERVO" in black, a red seal with "FABRICA LA ROJENA TEQUILA" in gold with a crest including a representation of a raven, an agave harvesting tool and an agave plant in gold, the words "HECHO EN MEXICO" in black, "TEQUILA REPOSADO" in special form in red, 7 coins in gold all on a gold label with red and black border, "JOSE CUERVO 1795 HECHO EN MEXICO" etched in the bottle, the word "REPOSADO" in black on a gold, red and black label, the word "ESPECIA"L appearing on the neck beneath a crest which includes the representation of a raven, an agave harvesting tool, and an agave plant in black, the broken lines depicting the bottle and cap indicate placement of the mark on the goods and are not part of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The English translation of "CUERVO, FUNDADA EN 1795, FABRICA LA ROJENA, HECHO EN MEXICO and REPOSADA" in the mark is "RAVEN or CROW, FOUNDED IN 1795, ROJENA FACTORY, MADE IN MEXICO, RESTED".
Trademark: 77810226
