The color(s) black and orange is/are claimed as a feature of the mark.
The mark consists of "ALL NATURAL ONE CALORIE* SWEETNER" is in all capitals in one row at the very top with "ONE CALORIE" in orange and the rest in black. Note the "*" after "calories." "ApotheSweet" in in middle of the image below the top statement, with "Sweet" in cursive all in black. The letter "e" in "Apothe" has a grave accent mark above it. "SURROUND YOURSELF WITH SWEETNESS!" is below "Sweet" in all capital letters and orange writing. Note the "!" after "sweetness".
ALL NATURAL ONE CALORIE* SWEETENER APOTHÈ SWEET SURROUND YOURSELF WITH SWEETNESS!