The color(s) yellow, red, black, white, light blue, dark blue, orange, pink, violet and green is/are claimed as a feature of the mark.
The mark consists of a figurative design of a lollipop positioned diagonally over which appears the word CHUPALETAS in stylized letters, the portion CHUPA appearing above the portion LETAS. The letter C of the word CHUPALETAS appears in bigger size and over a yellow circle. The color yellow appears in the circle that serves as background to the letter C. The color red appears in the letter C, in the letter L, in the second letter A and in the lollipop. The dark blue color appears in the letters H and E as well as in the lollipop. The color green appears in the letter T as well as in the lollipop, both in the upper portion of the lollipop as well as in the stick. The color violet appears in the first letter A. The color pink appears in the letter P and in the lollipop. The color orange appears in the letter U and in the lollipop. The light blue color appears in the letter S. The color black appears in the outer border of all the letters in the mark. The color white appears as a curved spot in the letter C. .
The English translation of CHUPA in the mark is SUCKS.