The color(s) yellow, green, red, brown, blue, white and black is/are claimed as a feature of the mark.
The mark consists of a yellow background with a black and white cow with a yellow nose standing behind a representation of the flag of Mexico in the colors green, white and red. A brown eagle with green, brown, yellow and blue foliage is placed in the middle of the flag. The words "LA CHONA" appear in black stylized font on a white banner below the flag.
The wording LA CHONA has no meaning in a foreign language.