The color(s) black, pink, yellow, white and blue is/are claimed as a feature of the mark.
"SINCE 1956," "SUPER," "PREMIUM," "ITALIAN," AND "ICE"
The mark consists of the word's "Richie's since 1956 Super Premium ITALIAN ICE" surrounded by the following: Alternating pink and white stripes, running from the top of the mark to the bottom. At the center of the mark, but limited to 20 percent from the top, is a white/pink alternating pattern covering five white stripes and four pink stripes. Underneath the center stripes appear the words of the mark. The word "Richie's" is in pink, upper and lower case and concave pattern. The words "since 1956" are in blue under the word "Richies", is in lower case letters. The word "Super" appears over the word "Premium" and both are below the words "since 1956" and appear in yellow and white with a black shadow. Underneath this wording are the words "ITALIAN ICE" in all capital letters, appearing with blue with black shadow.