The color(s) Brown, yellow, orange, black, white, pink is/are claimed as a feature of the mark.
"TROPICAL TRADING CO."
The mark consists of a smiling pelican sitting atop a crate with the stylized wording "UP" and "MOJACK TROPICAL TRADING CO." The crate is gray and black with black wording. A black arrow design appears above the word "UP" on the left side of the crate. The remaining wording appears on the front of the crate. The pelican has a yellow and black body with feet that are brown, black and white. The pelican's eyes are white and black. The pelican's beak is orange and black and the bird's teeth are white with a black outline. The lower portion hanging beneath the pelican's beak is pink with a black outline and black highlights.
UP MO JACK TROPICAL TRADING CO.
The wording "MOJACK" has no meaning in a foreign language.