Color is not claimed as a feature of the mark.
The mark consists of the words "RueBelle" in mixed upper and lower case script, namely the "R" and "B" in "RueBelle" in upper case script and the remaining letters in lower case with an underline beneath the wording. The mark is written in a custom made cursive font, namely, the handwriting of one of the owners of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies "Bella Resta" and Rudy Castorina, whose consent(s) to register is made of record.