42 Computer based empirical research in the field of marketing and advertising; primarily by providing computer based analytic and marketing automation tools for the purpose of: data mining, developing marketing strategies, creative executions, multi-channel integrated communications, segmentation, market prioritization, predictive modeling, identifying, profiling, and reaching target consumers, existing customers, high value customers, and high potential prospects, creating market segments and identifying new markets, empirically tracking the results of marketing campaigns, development of visual analytical and multi-dimensional communication tools utilizing existing, emerging and internally developed channels, and measuring results around business goals, including sales support, brand awareness, visibility, market share, acquisition of new customers, retention of customers, growth of customer interface and life time value. Designing and developing computer software for the purpose of conducting such research. Designing and developing multimedia marketing campaigns and websites for others