35 On-line retail store services featuring children's books, excluding religious devotional guides, stationery, greeting cards, photograph albums, wrapping paper for gifts, writing paper and envelopes, writing tablets, postcards, calendars, appointment calendars, diaries, drawing paper, posters, daily planners, personal time planners, children's activity books, children's books featuring crafts, coloring books, printed puzzle books for children, address books, printed invitations, social note cards, paper napkins, party goodie bags of paper or plastic, paper banners, stickers, trading cards, trading card collector albums, notebooks, pencils, pens, bookmarks, note paper, rubber stamps, memo pads, pencil boxes and cases, three-ring binders, book covers, bookends, crayons, felt tip markers, erasers, paper lunch bags, desk pads, desk top organizers, folders with pockets, dolls, vinyl dolls, doll furniture, doll cases, doll clothing, doll accessories, doll costumes, shoes for dolls, stuffed dolls and animals and paper dolls; none of the aforementioned goods being in the field of religion