Color is not claimed as a feature of the mark.
"AUTENTICO", "ITALIANO", "PIZZA", "GELATO" AND "CAFFE"
The mark consists of the word "MAXIMOPINO" at the bottom of the drawing, the first letter "M" has a swirl in the form of a leaf at the end of the letter, the words "pizza", "gelato" and "caffé" are separated by two dots, at the top of the drawing appearing upon the shield is a single letter "M" with a swirl at the end of the letter in the form of a leaf, the words "MAXIMOPINO", "AUTENTICO" and "ITALIANO" appear on the outer edge of the shield and are separated by two dots, the shield has a fleur-de-lis at the bottom and a Florentine scroll appears on the outside of the shield.
M MAXIMO PINO AUTENTICO ITALIANO MAXIMO PINO PIZZA · GELATO · CAFFÉ
The English translation of "Autentico" in the mark is authentic, the English translation of "Italiano" is Italian and the English translation of "Caffé" is "coffee".