The color(s) blue (PMS Reflex Blue) and purple/magenta (PMS 255C) is/are claimed as a feature of the mark.
The mark consists of the words "VacationBenefitsPlus" as one word in two colors followed by an exclamation mark. The words "VacationBenefits" are in bright blue (PMS Reflex Blue), and "Plus!" is in a purple/magenta shade (PMS 255C). The text and punctuation mark are in the font Rockwell, with the bottom serif of the "n" in the word "Vacation" merging with the bottom serif of the "B" in "Benefits", and the ligature for "fi" used in the word "Benefits" instead of the separate letters "f" and "i".
VACATION BENEFITS PLUS!