The color(s) black, white and orange is/are claimed as a feature of the mark.
The mark consists of the letter "W" followed by a stylized cigarette incorporating the letter "I" followed by two "F"s. The letters "W" and "F" are in black. The stylized cigarette is white bordered by a black line, and the superscript dot of the letter "I" in orange. Additionally, the wording "ultimate" appears in black, and the wording "e-cigarette" appears in orange.
WIFF ULTIMATE ELECTRONIC-CIGARETTE