35 Retail convenience stores; retail store services, online retail store services, and mail order services, all featuring hats, jackets, saddles and other riding equipment, produce and meats, cutting horses, magnets, mugs, cups, blankets, knives, frames, key chains, holiday cards, holiday ornaments, banners, belt buckles, t-shirts, jackets, hats, sweatshirts; promotion of televised western riding horse events; promoting public awareness of the importance of preserving open spaces in land use; promoting the interests of professional cowboys