The color(s) purple, turquoise, light green, light blue and white is/are claimed as a feature of the mark.
The mark consists of the word "un-Pink", in which the hyphen is replaced by the image of a butterfly, and below which is the tagline, "because she's so much more". "un-Pink" is written in purple surrounded by white. "because she's so much more" is written in turquoise surrounded by white. The butterfly has a light blue body and wings of purple with white dots, surrounded by turquoise, then surrounded by light blue. All words and symbols appear on a light green background.
UN PINK BECAUSE SHE IS SO MUCH MORE...