The color(s) red, black and white is/are claimed as a feature of the mark.
The mark consists of a rounded corner square in red with a white linear inner border and a red outer border. Within the square are white non-Latin characters on the red background. Above the square is the word "SEOUL" and below the square is the wording "SOONDAE, INC.", all in black.
The non-Latin characters in the mark transliterate to "SOONDAE" and this means Korean type Sausage in English.