Color is not claimed as a feature of the mark.
The mark consists of an "S" that looks like a street with a car on the bottom portion of the letter, an "M" that looks like a pencil, an "A" that has stars and a comet on the letter and a space vehicle above the letter, an "R" that has flames covering the bottom portion of the letter, a "T" that is shaped like a t-square, a "C" that has bubbles on it, a "U" that looks like a horseshoe magnet, a "B" that looks like a honeycomb, and an "E" that looks like an electrical cord with a plug at the end of the cord.