The color(s) brown, white and gold, can also be used in black and white is/are claimed as a feature of the mark.
The mark consists of New Orleans Ice Cream Co. & Logo: Fleur De Lis (White) with an ice cream cone (Brown) & ice cream (Gold) on top. Background (Gold) is a circle with the words NEW ORLEANS (Brown) on top & ICE CREAM CO. (Brown) at the bottom.