The color(s) light-tan, medium-tan, brown, red, yellow, orange, black, white is/are claimed as a feature of the mark.
"BURN THE BOX"
The mark consists of a stylized drawing of a three-dimensional box, in medium-tan color, with a brown outline, and white tape across the top; a light-tan stylized drawing of a matchstick, with a red tip, and a yellow and orange flame are superimposed on the box; non-Latin characters, which transliterate to the letters "VTV", appear at the front of the drawing of the box in the color black and the wording "BURN THE BOX" appear below the drawing in the color black.
The non-Latin characters in the mark transliterate to "VTV" and this has no meaning in a foreign language.