The color(s) black, blue, orange, red, white is/are claimed as a feature of the mark.
The mark consists of the word "IMAGO" in black. The dot in the letter "I" is red, there is a blue line under the "a" and an orange line under the "o". The words "HOME TRANSITION SIMPLIFIED" appear in black below the word "IMAGO". Additionally, a butterfly with a white interior appears above the wording and is outlined three times with; red, orange, and blue. The mark is on a white background.
The English translation of "IMAGO" in the mark is "IMAGINATION".