16 Printed matter and paper goods, namely, books in the fields of beauty, fashion, fitness, exercise, weight loss, grooming, makeovers, personal goal and wish fulfillment, home design, home improvement, entertainment, and general interest; how-to-books in the fields of crafts, interior design, beauty, fashion, fitness, exercise, weight loss, grooming, makeovers, personal goal and wish fulfillment, home design, home improvement, entertainment, and general interest; scrap books; guide books featuring travel and discount shopping; self-help books; coffee table books in the fields of beauty, fashion, fitness, exercise, weight loss, grooming, makeovers, personal goal and wish fulfillment, home design, home improvement, entertainment, and general interest; story books; fiction books; fashion and lifestyle reference books; magazines featuring beauty, fashion, fitness, exercise, weight loss, grooming, makeovers, personal goal and wish fulfillment, home design, home improvement, entertainment, and general interest; coloring books; stationery; writing paper; envelopes; notebooks; note pads; memo pads; diaries; note cards; thank you cards; invitations; greeting cards; trading cards; lithographs; photograph albums, pens, pencils, cases thereof, erasers, pencil sharpeners, decorative pencil top ornaments, crayons, markers, colored pencils, painting sets for children, chalk and chalkboards; decals, heat transfers; posters; mounted and/or unmounted photographs; book covers, book marks, calendars, gift wrapping paper, stickers; paper party favors and paper party decorations, namely, paper napkins, paper doilies, paper place mats, crepe paper, invitations, paper table cloths, paper cake decorations; printed transfers for embroidery or fabric appliqués; printed patterns for costumes, pajamas, sweatshirts and t-shirts; desk blotter, paper weights, paper expanding files, stackable letter trays, file folders, file sorters, book ends, recyclable paper goods, namely, recycled paper and recycled bond paper; non-metal money clips