Color is not claimed as a feature of the mark.
The mark consists of an image of a huge eyeball lined with four lines swirling from outside to the inside. An image of a flying gadget above the letter "a" in the word "Gadget". The image is inside a box. The stylized words "new gadgets 'R' us get turned on!" also inside the box.
The stippling is for shading purposes only.
NEW GADGETS R US GET TURNED ON!; NEW GADGETS ARE US GET TURNED ON!