The color(s) green, yellow, purple, lavender, red, pink, blue, black is/are claimed as a feature of the mark.
The mark consists of green is for the letter 'K' that has a yellow swirl style phantom behind the letter; purple is for the letter 'U' that has a lavender swirl phantom behind the letter; pink is for the letter 'I' that fades to red due to the blue swirl phantom behind the letter; black is used for the literal elements in the name.