The color(s) gold, red, white, and black is/are claimed as a feature of the mark.
"PREMIUM BEER" AND "MEXICO SINCE 1998"
The mark consists of The word "Dorada" in white underneath a gold crown, and above the word "Especial" in black, and the words "The Flavor of Mexico" in white and "Since 1998" in white, all on a red background, surrounded by gold scrollwork with gold banners above and below containing the words "Premium Beer" and "La Carreta".