The color(s) light blue, dark blue, and gray is/are claimed as a feature of the mark.
The mark consists of a circular design of individual diamond shapes colored in dark blue; each diamond shape gets smaller and a shade of blue lighter as one views the circular design in counterclockwise motion. To the right of the design appears the literary element BUSINESSCASHADVANCE.COM. "BUSINESS" and "ADVANCE.COM" appear in light blue. "CASH" appears in dark blue. Underneath the literary element "BUSINESSCASHA", appears the phrase "WHERE BUSINESSES GO TO GROW" in a smaller font than the rest of the literary elements, in a shade of gray, and left-justified.
BUSINESS CASH ADVANCE WHERE BUSINESSES GO TO GROW