The color(s) royal blue and light blue is/are claimed as a feature of the mark.
"SIMPLY REFERRALS"
The mark consists of five connected paper dolls in a slightly up-curved arc with the words "Simply Referrals" beneath the dolls following the same arc, with the dolls and words in royal blue, and with a light blue shading slightly lower and to the left of the dolls and words, such that the light blue appears to be a shadow behind the characters.