Color is not claimed as a feature of the mark.
The mark consists of a coat of arms design with two lions passant guardants, three crowns on a chevron on a classic shield, two swords crossed knight's head on top surrounded with fancy mantle, a banner at the top of the shield containing the words "Amat Victoria Curam" and a banner at the bottom of the shield containing the words "Nicholas A. Price".
The name(s), portrait(s), and/or signature(s) shown in the mark identifies "Nicholas A. Price", whose consent(s) to register is made of record.
The English translation of "Amat Victoria Curam" in the mark is victory favors those who take great pains.