Color is not claimed as a feature of the mark.
The mark consists of the letters: "I", "D", "E", "N", "T", "I", and "T" in black, italicized, non-serif font; ending with the letter "E" in white, italicized, non-serif font inside a solid black circle; and between "IDENTIT" and "E" a dash ("-")which is half black and half white with the white half inside the black circle; all on a white background.
IDENTITY