Trademark: 77678917
Word
SONY MAKE.BELIEVE
Status
Dead
Status Code
606
Status Date
Monday, May 19, 2014
Serial Number
77678917
Mark Type
3000
Filing Date
Thursday, February 26, 2009
Published for Opposition
Tuesday, February 21, 2012
Abandoned Date
Monday, May 19, 2014

Trademark Owner History
Sony Corporation - Owner At Publication

Classifications
9 Blank magnetic data carriers, Recording discs, namely, CDs featuring music, DVDs featuring movies and optical discs featuring music and/or movies; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus; Audio tape players; Audio tape recorders; Audio disc players; Audio disc recorders; Compact disc players; Compact disc recorders; Radio tuners; Audio receivers; Audio amplifiers; Audio speakers; Tweeters; Woofers; Headphones; Earphones; microphones; Digital audio recorders which use integrated circuits as recording media; Plasma display panel televisions; Liquid crystal display televisions; Television receivers; Liquid crystal displays; Liquid crystal display projectors; Cathode ray tubes; Video tape recorders; DVD players; DVD recorders; Hard disc audio players; Hard disc audio recorders; Hard disc video players; Hard disc video recorders; Video screens; Set top boxes; Video cameras; Digital still cameras; Cameras; Carrying bags specifically adapted for video camera; Carrying bags specifically adapted for digital still cameras; Carrying bags specifically adapted for cameras; Mobile phones; Facsimile machines; Audio players for automobile use; Radio receivers for automobile use; Compact disc changers for automobile use; Telephones and mobile phones; PDAs; Computers; Central processing units; Optical disc drives; Magnetic disc drives; Magneto-optical disc drives; Computer monitors; Computer keyboards; Computer mouse; Computer speakers; Web cameras; Carrying bags for computers; Computer game programs; Computer memories; Memory chips; Computer software that enables the user to play, organize, transfer, manipulate and acquire their personal media, namely, music, audio clips, loops, photos, movies, TV shows, video clips, eBooks, and podcasts; computer software that enables the user to browse online sites to purchase media, namely, music, audio clips, loops, photos, movies, TV shows, video clips, games, podcasts and share media between users; computer software that enables the user to create media, namely, slide show creation, ringtone creation, manage and save personal data, namely, game saves, and other text files; Scanners; Printers; Blank magnetic tapes; Blank optical discs; Blank magnetic discs; Blank magneto optical discs; Semi-conductors; Integrated circuits. Magnetic tapes featuring music, movies, images, animation and texts; Optical discs featuring music, movies, images, animation and texts; magnetic discs featuring music, movies, images, animation and texts; Magneto-optical discs featuring music, movies, images, animation and texts; integrated circuit recording media featuring music, movies, images, animation and texts; Blank integrated circuit recording media; Memory cards; Blank floppy discs; Blank compact discs; Blank digital versatile discs; Blank magneto-optical discs; Blank video cassettes tapes; Blank digital video cassette tapes; Blank digital audio cassette tapes; Blank audio cassette tapes; Data transmission cables; Car navigation apparatus; USB flash memories; Battery cells; Manganese cells for use as a battery; Alkaline cells for use as a battery; Nickel-cadmium batteries; Lithium-ion batteries; rechargeable batteries; Battery chargers; Accumulator batteries; Solar batteries; Hand-held electronic dictionaries; Downloadable non-fictional and fictional electronic publications, namely, books, magazines and articles in the field of entertainment, sports, fashion and computer games; Digital music downloadable from the internet; Electrostatic copying machines; Electric cables; Optical cables; Electric plugs; Alternate current adaptors; Electric switches; Electric relays; Consumer video games machines adopted for use with an external display screen or monitor; Consumer video game software; Electric wires; Eye glasses; Sun glasses; Cases for eyeglasses; Electronic pens; Video telephones; Word processors; Data processing machines; CD-ROM changers for computers; Video game cartridges; Dust masks; Ozonisers; Tripods for cameras; Contact lenses; Interfaces for computers; Wrist rest for use with computers; Jukeboxes; Cabinets for speakers; Slide projectors; Transceivers; Transistors; Bar-code readers; Printed circuits; Head cleaning tapes for audio tape players and video tape players; Mouse pads; Modems; Lasers, not for medical purposes; Radar receivers with amplifiers; Phonograph records featuring music; Record players; Tone arms for record players; Needles for record players; Speed regulators for record players; Phonograph record cleaning kits comprised primarily of replacement styles needles and also containing cleaning solutions and brushes; Exposed cinematographic films; Apparatus for editing cinematographic film; Cinematographic cameras; Projection screens; LCD projectors; Microscopes; Optical lenses; Optical character readers; Camera parts, namely, diaphragms; Vending machines; Flashlights; Stands for photographic apparatus; Phototelegraphy apparatus; Photographic viewfinders; Electronic tags for goods; Apparatus and instruments for astronomy, namely, telescopes, tripods for telescopes and binoculars; Remote controllers for video frequency machines and apparatus; Remote controllers for audio frequency machines and apparatus; Remote controllers for electronic machines and apparatus; amusement apparatus adapted for use with television receivers only
16 printed holograms; craft paper kits comprised of assorted pieces of colored paper, namely, construction paper; heat transfer pictures; assorted pieces of folding paper, namely, construction paper; coloring books
28 Games, namely, board games, parlor games and card games; playing cards; playthings, namely, toy clocks and watches, toy brooches, toy whistler, lever action toys, plush toys, stuffed toys, clockwork toys, musical toys; baseball and softball implements, namely, baseball gloves, baseball batting gloves; tennis and badminton implements, namely, tennis rackets, badminton rackets, tennis nets, badminton nets, shuttlecocks and tennis balls; table tennis implements, namely, table tennis articles, namely, table tennis tables, table tennis balls, table tennis racquets, table tennis nets; hockey implements, namely, hockey sticks, hockey pucks, hockey nets; golf implements, namely, golf clubs, golf balls, golf bags, golf ball markers; bowling implements, namely, bowling articles, namely, bowling balls, bowling shoes and bowling pins; skiing implements, namely, skiing articles, namely, skis, ski boots, ski poles and ski bindings; skating implements, namely, ice skates, in-line skates and roller skates; boxing implements, namely, boxing gloves, boxing protective headwear, boxing rings; archery implements, namely, archery bows, archery arrows, archery targets, archery gloves, archery wrist guards and archery sights for bows; fencing implements fencing articles, namely, foils and swords for fencing, fencing masks; gymnastic apparatus; decorations for Christmas trees; Amusement game machines; Darts; Dolls; Dolls' clothes; Fairground amusement ride apparatus; Fishing tackle; Tables for indoor football; Gloves for games, namely, baseball gloves, hockey gloves, boxing gloves, soccer gloves and weightlifting gloves, golf gloves, sailing gloves, batting gloves and hunting gloves; Apparatus for gymnastics; Machines for physical exercises; Racquets, namely, racquetball racquets, and squash racquets; Radio-controlled toy vehicles; Skis; Surf boards; Portable video game apparatus and machines, namely, hand-held unit for playing electronic games other than those adapted for use with an external display screen or monitor; paper balloons
35 Advertising; business management; business administration; providing office functions; On-line advertising on a computer network; Television advertising; Radio advertising; Business and account auditing; Auctioneering; Economic forecasting; Advertising; Advertising agencies; Marketing research; Marketing studies; Professional business consultancy; Providing business information in the field of consumer/professional electronics industry, entertainment industry and financial industry; Office machines and equipment rental; Rental of vending machines; Commercial or industrial management assistance; Organization of exhibitions for commercial or advertising purposes; Employment agencies; Procurement services, namely, procuring office furniture for others; Import-export agencies; Retail store services featuring electronics products; Organization of trade shows relating to consumer/professional electronics for commercial and advertising purposes; business management consultation with relation to strategy, marketing, sales, operations, and product design particularly specializing in the use of analytic and strategic models for the understanding and prediction of consumer, business and market trends and auctions; market research by means of a computer database
37 Building construction; repair of consumer/ professional electronics; installation of consumer/professional electronics; Installation, maintenance and repair of computer hardware; Boiler cleaning and repair; Film projector repair and maintenance; Furniture restoration; Air conditioning apparatus installation and repair; Office machines and equipment installation, maintenance and repair; Photographic apparatus repair; Interference suppression in electrical apparatus; Telephone installation and repair; Electric appliance installation and repair; Maintenance and repair of DVD players; Maintenance and repair of DVD recorders; Maintenance and repair of CD players; Maintenance and repair of CD recorders; Maintenance and repair of video cameras; Maintenance and repair of digital still cameras; Maintenance and repair of computer printers; Maintenance and repair of cinematographic cameras; Maintenance and repair of tripods for cameras; Maintenance and repair of video recorder; Maintenance and repair of television receivers; Maintenance and repair of antennas for television receivers and mobile phones; Maintenance and repair of video screen; Maintenance and repair of projection screens; Maintenance and repair of LCD projectors; Maintenance and repair of radio receivers; Maintenance and repair of portable audio players; Maintenance and repair of audio tape recorders; Maintenance and repair of audio tape players; Maintenance and repair of audio disc players; Maintenance and repair of audio disc recorders; Maintenance and repair of sound transmission apparatus; Maintenance and repair of sound recoding apparatus; Maintenance and repair of sound reproduction apparatus; Maintenance and repair of radio cassette recorders. Maintenance and repair of integrated circuit recorders; Maintenance and repair of audio amplifier; Maintenance and repair of audio speakers; Maintenance and repair of headphones; Maintenance and repair of earphones; Maintenance and repair of microphones; Maintenance and repair of telephone machines and apparatus; Maintenance and repair of mobile phones; Maintenance and repair of transceivers; Maintenance and repair of electric telecommunication machines and apparatus; Maintenance and repair of car audio apparatus; Maintenance and repair of car radios; Maintenance and repair of car navigation apparatus; Maintenance and repair of computer networking hardware; Maintenance and repair of computer drives; Maintenance and repair disc drivers; Maintenance and repair of web cameras; Maintenance and repair of semi-conductor production machines and apparatus
38 Data transmission and reception services via telecommunication means; Computer aided transmission of messages and images; Communications by computer terminals; Cellular telephone communication; Transmission of information via teleprinter; Television broadcasting; Teleconferencing services; Facsimile transmission; Rental of facsimile apparatus; Message sending; Rental of message sending apparatus; Rental of modems; Radio broadcasting; Satellite transmission; Communications by fiber optic networks; Telecommunications routing and junction services; Information about telecommunication; Rental of telecommunication equipment; Electronic mail; providing electronic bulletin boards for transmission of messages among computer users concerning consumer/professional electronics; Providing user access to a global computer network; Communications by telegrams; Communications by telephone: Rental of telephones; Transmission of news; Paging services; Cable television Broadcasting; Streaming of audio and video files and movies via the internet; Broadcasting services and provision of telecommunications access to video and audio content provided via a video-on-demand service via the Internet; Video broadcasting and transmission services via the Internet featuring films and movies; delivery of digital music by electronic transmission; Music broadcasting and transmission services via the internet
41 Providing educational information via online classes, tutorials and seminars given on a global computer network in the field of science; Providing live and online classes, seminars and workshops in the fields of the arts, crafts, sports, 3D video technology and apparatus including video cameras, video players, video recorders and glasses; entertainment; Organizing sporting competitions in the fields of soccer, golf and tennis; scientific museum services; Rental of audio equipment; Game services provided on-line from a computer network, namely, providing on-line computer games; Providing on-line electronic publications, not downloadable in the nature of books, newsletters, journals, magazines, leaflets, brochures, pamphlets, catalogues, directories, circulars and instruction manuals in the field of entertainment, sports, fashion, computer games; Providing amusement arcade services; Electronic desktop publishing for others; Digital imaging services; Providing an on-going television program in the field of comedy, news, documentaries, games, sporting, events, show; Rental of camcorders; Videotape file production; Rental of video cassette recorders; Microfilming for others; Production of radio and television programs; Rental of radio and television sets; Providing on-going radio programs in the fields of comedy, news, documentaries, games, sporting, events, show; Providing recreation facilities; Recreation information; Providing sports facilities; Movie studios; Film production; Rental of Cine-films; Movie theatres; Rental of movie projectors and accessories; Presentation of live music concerts and live musical performances; Educational examination; Entertainment services, namely, the production and distribution of animated motion pictures; Entertainment services, namely, providing video games for play online, on wireless devices, and on computers; Entertainment services in the form of production and distribution of animation, visual effects and computer graphics for motion pictures and television; entertainment services, namely, a golf tournament; education and entertainment services, namely, providing exhibits in the field of science and computer science; Entertainment information; Photography; Teaching in the field of music, remedial reading, science, mathematics, history, languages, literature, music, art; Rental of lighting apparatus for theatrical sets or television studios; Translation; Rental of sound recordings; Dubbing; Recording studio services; Rental of videotapes
45 Legal services; security guard services for the protection of property and individuals; social introduction agencies; Copyright management
The color(s) black, white, blue and yellow is/are claimed as a feature of the mark.
The mark consists of a motion mark, the progression of which is shown in the five frames in the drawing. A white dot of light on a black background is followed by bright light which diffuses from the center of the screen, and the whole screen is covered with two colored lights, that is sparkling in yellow on the left side of the screen and blue on the right side of the screen, and the logo of "Sony make.believe" appears afterward in white lettering initially with the placement of the sparkling colors yellow and blue reversed and then resolving onto on a black background. Finally two lights focus to the dot in the middle.

Trademark Events
May 19, 2014
Abandonment Notice Mailed - No Use Statement Filed
May 19, 2014
Abandonment - No Use Statement Filed
Oct 8, 2013
Notice Of Approval Of Extension Request E-Mailed
Oct 7, 2013
Extension 3 Granted
Sep 30, 2013
Extension 3 Filed
Sep 30, 2013
Teas Extension Received
May 7, 2013
Notice Of Approval Of Extension Request E-Mailed
May 6, 2013
Extension 2 Granted
Apr 12, 2013
Extension 2 Filed
May 3, 2013
Case Assigned To Intent To Use Paralegal
Apr 12, 2013
Teas Extension Received
Oct 20, 2012
Notice Of Approval Of Extension Request E-Mailed
Oct 17, 2012
Extension 1 Granted
Oct 17, 2012
Extension 1 Filed
Oct 17, 2012
Teas Extension Received
Apr 17, 2012
Noa E-Mailed - Sou Required From Applicant
Feb 21, 2012
Official Gazette Publication Confirmation E-Mailed
Feb 21, 2012
Published For Opposition
Feb 1, 2012
Notification Of Notice Of Publication E-Mailed
Jan 18, 2012
Law Office Publication Review Completed
Jan 11, 2012
Approved For Pub - Principal Register
Jan 11, 2012
Teas/Email Correspondence Entered
Jan 10, 2012
Correspondence Received In Law Office
Jan 10, 2012
Teas Response To Office Action Received
Dec 17, 2011
Notification Of Non-Final Action E-Mailed
Dec 17, 2011
Non-Final Action E-Mailed
Dec 17, 2011
Non-Final Action Written
Dec 16, 2011
Previous Allowance Count Withdrawn
Dec 12, 2011
Withdrawn From Pub - Og Review Query
Nov 30, 2011
Law Office Publication Review Completed
Nov 26, 2011
Approved For Pub - Principal Register
Nov 25, 2011
Teas/Email Correspondence Entered
Nov 25, 2011
Correspondence Received In Law Office
Nov 25, 2011
Teas Response To Office Action Received
Sep 27, 2011
Notification Of Non-Final Action E-Mailed
Sep 27, 2011
Non-Final Action E-Mailed
Sep 27, 2011
Non-Final Action Written
Sep 7, 2011
Previous Allowance Count Withdrawn
Sep 6, 2011
Withdrawn From Pub - Og Review Query
Aug 23, 2011
Law Office Publication Review Completed
Aug 16, 2011
Exparte Appeal Terminated
Aug 15, 2011
Approved For Pub - Principal Register
Jul 25, 2011
Jurisdiction Restored To Examining Attorney
May 5, 2011
Notification Of Subsequent Final Emailed
May 5, 2011
Subsequent Final Emailed
May 5, 2011
Subsequent Final Refusal Written
Mar 21, 2011
Teas/Email Correspondence Entered
Mar 21, 2011
Correspondence Received In Law Office
Mar 18, 2011
Assigned To Lie
Mar 8, 2011
Teas Request For Reconsideration Received
Mar 8, 2011
Ex Parte Appeal-Instituted
Mar 8, 2011
Jurisdiction Restored To Examining Attorney
Mar 8, 2011
Exparte Appeal Received At Ttab
Sep 8, 2010
Notification Of Subsequent Final Emailed
Sep 8, 2010
Subsequent Final Emailed
Sep 8, 2010
Subsequent Final Refusal Written
Jan 20, 2010
Notification Of Final Refusal Emailed
Jan 20, 2010
Final Refusal E-Mailed
Jan 20, 2010
Final Refusal Written
Dec 24, 2009
Teas/Email Correspondence Entered
Dec 24, 2009
Correspondence Received In Law Office
Dec 24, 2009
Teas Response To Office Action Received
Dec 24, 2009
Petition To Revive-Granted
Dec 24, 2009
Teas Petition To Revive Received
Dec 15, 2009
Abandonment Notice Mailed - Failure To Respond
Dec 15, 2009
Abandonment - Failure To Respond Or Late Response
May 19, 2009
Notification Of Non-Final Action E-Mailed
May 19, 2009
Non-Final Action E-Mailed
May 19, 2009
Non-Final Action Written
May 13, 2009
Assigned To Examiner
Mar 4, 2009
Notice Of Design Search Code Mailed
Mar 3, 2009
New Application Office Supplied Data Entered In Tram
Mar 2, 2009
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24