The color(s) red, green, black and white is/are claimed as a feature of the mark.
The mark consists of there is a red block for a white "M", green block for a white "A", red block for a white "C", green block for a white "E", red block for a white "O" and green block for a white "S". There is a black child for the apostrophe between the "O" and "S" blocks. Before the word "Kids, there is a black child running. The word Kids is in black script letters with a red outlining. The logo has a white background.