The color(s) beige, brown and black is/are claimed as a feature of the mark.
"EST. 1867" AND "SAUSAGE SNACK BITES"
The mark consists of a depiction of a label or banner outlined with a thick brown line, with the beige background resembling either worn parchment or worn leather with the literal element "ARMOUR EST. 1867" in black print. The word "ARMOUR" is underlined with a black star symbol centered underneath. The word "ARMOUR" is surrounded by an oval outlined in brown. Beneath the word "ARMOUR" are the words "SAUSAGE SNACK BITES". The word "SAUSAGE" is in small, brown print. The word "SNACK" is below the word "SAUSAGE" in large, brown print. The word "BITES" is below the word "SNACK" in small, brown print.