Color is not claimed as a feature of the mark.
The mark consists of a shrimp-like character with human features holding a bottle of juice in its right hand, bearing a label showing CAMARONAZO, and holding an overflowing mug in its left hand, with a large picture of the same bottle shown underneath the character, with the wording MÉZCLELO EN SU CHELADA FAVORITA on the upper part of the bottle and VISTA DEL MAR PICANTE CAMARONAZO JUGO DE TOMATE Y CAMARÓN on the label on the lower part of the bottle, shown above a picture of a glass of tomato juice, jalapeno peppers, whole tomatoes, cooked shrimp and cut limes, all shown against a background of the ocean and sand.
The English translation of MÉZCLELO EN SU CHELADA FAVORITA VISTA DEL MAR PICANTE CAMARONAZO JUGO DE TOMATE Y CAMARÓN in the mark is MIX IT IN YOUR FAVORITE CHELADA VISTA DEL MAR SPICY CAMARONAZO( R ) JUICE OF TOMATO AND SHRIMP.