Color is not claimed as a feature of the mark.
"DIAMOND CO."
The mark consists of a stylized logo containing the words, "Shaftel Diamond Co." in font type, Parma Petit, capitalizing the letters "S" in "Shaftel", "D" in "Diamond" and "C" in "Co.". Six small, diagonally positioned squares, arranged in a pattern resembling the profile of the bottom half of a diamond, are positioned directly above the letter "a" in "Shaftel". The above mentioned stylized text is underlined starting at the "t" in "Shaftel" and continuing through the last letter, "o" in "Co". Directly below, and spanning the entire distance of the underline, are the words, "Uncompromising Quality ... Superior Customer Service".
Trademark: 77655108
