The color(s) brown, tan, green, red, gold, black and white is/are claimed as a feature of the mark.
"POLLO"
The mark consists of a chicken design rendered in shades of brown, tan, gold, black and green, with red areas on the face, tan legs and beak, and a black eye. The chicken is shown on a black and white background, along with the phrase "POLLO PRIMO" rendered in red and outlined in gold.
The foreign wording in the mark translates into English as FIRST CHICKEN.