The color(s) Maroon, white, black, gold, navy blue, white, purple, gold, red, green, purple, black, yellow, royal blue, gray, red, black, gold is/are claimed as a feature of the mark.
The mark consists of words written in script "Honor the Heritage" and is surrounded by the official logos of the SWAC member institutions. Underneath it all is the name Southwestern Athletic Conference, also written in script.