The color(s) orange, black and white is/are claimed as a feature of the mark.
The mark consists of a black circle centered inside of an orange square. Inside of the black circle in white font is written "WhattaJerky". Underneath that in orange font is written "Gourmet Beef Jerky". Underneath those words are the a bull's head in black, laid on top of an orange oval faded shadow.
WHAT A JERKY GOURMET BEEF JERKY