Color is not claimed as a feature of the mark.
The mark consists of a logo is comprised of stylized text, black on white, with a horse rearing while standing on the leading edge of the letter "M" in "MCKINLAY". All text is capitalized, "MCKINLAY text is oblique and "HOOF CARE" is very slightly oblique. "HOOF CARE" is on a single line and is centered below "MCKINLAY". "MCKINLAY" and HOOF CARE" are separated by a thin line that extends slightly past the horizontal space defined by "HOOF CARE". The letter "M" in "MCKINLAY" is shaped in such a way as to give the impression of a mountain while the leading leg of the letter "M" is shaped like the foreleg of a horse with the bottom edge being the hoof. The letter "M" in "MCKINLAY" is approximately 60% taller than the remaining letters "CKINLAY". The letters "CKINLAY" are approximately 15% taller than the letters spelling "HOOF CARE".
Trademark: 77627861
