The color(s) red, blue, orange, green, pink and black is/are claimed as a feature of the mark.
The mark consists of the word "Güero" with a red capital "G", blue "ü", orange "e", green "r" and pink "o" followed by the word "Loco's" with an orange capital "L", green "o", pink "c", blue "o", orange apostrophe and red "s" with all letters and characters outlined in black.