The color(s) white, black, red, yellow, gold, blue, green and pink is/are claimed as a feature of the mark.
The mark consists of a red seal with the letter C in stylized lettering inside. Above the letter C appears a hat from which issues two sashes ending in tassels; below the seal in the body of the bottle appears a yellow label, with two gold borders and a thicker white border between the two gold borders. Inside the white border appears a motif of intertwined flowers and vines, the flowers and vines appear in red, yellow, blue, green and pink; at the center top of the label there is a portrait of a cardinal the portrait appears inside a gold oval embellished with crosses and miscellaneous ornaments; the intertwined vines in the white border are broken by five coats of arms; the words CARDENAL MENDOZA are inside the yellow label, written in stylized lettering, the letters C and M appear in red inside a blue quadrangle with a gold border, the remaining wording in CARDENAL MENDOZA appears in black.