Color is not claimed as a feature of the mark.
The mark consists of the capitalized words "GOLDEN BOY" arched and in bold print above the word "TEQUILA", which is capitalized, and in a bold print that is not as bold as "GOLDEN BOY". There is radiant shading in the center of the belt with light rays replicating light emanating from the center of the belt and from behind the words.
The stippling is for shading purposes only.