The color(s) dark red, light red, orange, yellow, blue, gold, white, brown and black is/are claimed as a feature of the mark.
"DIGESTIVE", "THE ORIGINAL", AND THE DEPICTION OF A BISCUIT
The mark consists of a rectangle, with the left half in dark red and the lower right and extreme upper right corner in light red. The upper right side of the rectangle is yellow fading to orange moving right to left with a light red patch to the left of the orange color. The term "MCVITIE'S" is in white inside a blue banner design with a stylized gold and white border. The term "DIGESTIVE" is in white with a black border and the upper portions of the letters have brown details. The dots of the letters "I" are stylized grains of wheat in white with brown details and a black border. Below the term "DIGESTIVE" is a stylized brown wheat design. To the right of the stylized banner, term "DIGESTIVE" and wheat design is a depiction of a biscuit with the front section removed and crumbs. The biscuit is imprinted with the terms "MCVITIE'S THE ORIGINAL", a stylized wheat design and dots. The terms "THE ORIGINAL" also appear below the depiction of the biscuit in white.
Trademark: 77602881
