The color(s) black, white, green, blue, yellow and orange is/are claimed as a feature of the mark.
"MORNING", "CHEN" AND THE NON-LATIN CHARACTERS THAT MEAN MORNING
The mark consists of Chinese characters and the wording "(chen)" and the wording "THE MOST IMPORTANT TIME OF THE DAY IS MORNING" in black. The sky is blue, the ground is green and yellow, the flowers and leaves are white, orange and yellow, the inner circle in the circle and band design is white, the band is yellow, the outer circle and outlining of the band is orange. The sun is yellow, orange and white.
The non-Latin characters in the mark transliterate to "Chen" and "Yi Ri Zhi Ji Zai Yu Chen" and this means "Morning" and "The Most Important Time of the Day is in the Morning" in English.